At goodworks.art we create world-class first impressions. We transform your digital presence from logo to website to app and everything in-between.
Benelinx 360 Hivebrite Website
Marketing Strategy, Copywriting, Design, CMS implementation (Hivebrite)
WHY Hivebrite is a help desk white-label CMS to support companies training clients. Benelinx needed to brand their Hivebrite site.
OUTCOME Benelinx360 looks fresh and has been launched for use. benelinx360.com
Orderly Health Start-up
WHAT Brand refresh across all mediums. Orderly Health is a series A-funded team of 25 working to streamline the updating and aggregating of healthcare data.
WHY Their logo was not serving them well and they did not have a clear set of brand standards and guidelines.
OUTCOME Orderly caught the attention of the investors they were seeking!! Win!
Conduit Training Platform - Concept
WHAT Creation of name, logo, site design, UX flow, copywriting, brand look/feel.
WHY There is a market need for quality online technical training.
OUTCOME This got the ball rolling for my entrepreneur friend and he has moved into the next steps in building his business.
Daily Flo App Creation and Design
WHAT A wellness cycle-tracking app.
WHY What if women had a comparison-free space to track emotions and care for themselves?
OUTCOME It is now a concept and creative exercise. I so enjoyed thinking through the design and experience. Here is the marketing site, for now: dailyfloapp.com
Tactical Electronics
WHAT Site redesign and brand refresh.
WHY Their old store was not sorting items properly.
OUTCOME Five years later, the site is functioning and serving them well.
Here: tacticalelectronics.com
Steve & Alex Cohen Foundation
WHAT Site re-design
WHY They wanted more graphs, videos, and animation to spice up their content.
OUTCOME Six years later, they have an exciting and engaging site.
Here: steveandalex.org
strengths
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I like to create a simple and impactful mark that communicates who you are. Then, I layer color, fonts, illustrations, copy, and photography. All of these elements communicate who you are and what is most important for you to communicate.
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I create a custom website design considering the many aspects of the user experience. I have implemented designs into different CMSs or partnered with developers for the build.
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I create app designs from wireframes and can also offer suggestions for user flows as I design the visuals.
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I create custom presentations that tell the exact story you want to tell. Infographics, copywriting, and design layout are my strengths in crafting a presentation experience.
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With a background in advertising, I enjoy creating strategic marketing visuals. No matter what your market buy is, I create assets mindful of placement and audience.
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Let’s think about what you want to say and how best to do that. Is it a slogan, a mission statement, or just silly greetings? illustrations only? photography? Let’s figure it out.
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Illustrations can say a million words. They are like mad equations of storytelling, and I find them to be fun puzzles to craft. It’s a sigh of relief when all that research and engineering makes total sense at a glance.
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I can help you craft your story. Thoughtful visual design and layout can keep you looking world class.
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Let’s reinvent the booth design and ideas for games. Make some swag that delights and draws a crowd.
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I create marketing visuals across all mediums, considering the impact in each.
brand experience
