Visual + Brand Design
Selected works by Brittany Bowden
-
![]()
Complete Brand + Marketing Refresh for Orderly Health
WHAT I refreshed the brand for Orderly Health across all mediums.
WHY Orderly was in their Series A round of fundraising and in need of a complete brand refresh.
ROLE As Lead Visual designer, I created a new identity system, an online brand guide, pitch decks, infographics, trade show booths, spec sheets, white papers, a new responsive website design, and marketing campaigns for print and social media.
OUTCOME Orderly was able to catch the attention from the investors they were seeking and now have a beautiful brand system and online presence.
Here is the current live site and online brand guide. I did the visual design for both.
-
![]()
Training Platform Creative Direction + Branding
WHAT This is a hi-fi interactive flow for an online training concept for developers. It is a functional prototype built in XD.
ROLE I was enlisted to create visuals, branding, and interaction design for a friend who is working on a new business concept. Taking cues from the booking style of Airbnb, I created a hi-fi walk-through of the booking process for a training session. I created the Conduit logo, the color scheme, the layout for all pages, and the UX flow in moving through specific tasks. I also aided in the discovery process of what this tool could offer. I did utilized these fun illustrations from blush.
OUTCOME This work was handed off to begin the fundraising process.
-
![]()
Daily Flo App Creation and Design
WHAT These are frames from my design file. This is an app concept to improve mental health for teens and women. The function is to track emotions along with monthly cycles.
WHY After volunteering with middle school girls in an outreach program, I was inspired to engage girls around self-value. Could there be an app that reminds them daily that they are of great value? Could it also teach them about their hormonal influxes throughout the month? Why not women of all ages? If we track emotions and hormones, could this be useful for all women? Daily?
OUTCOME I designed a Daily Flo logo, created a brand theme and started working on story flows. With a design in hand, I am awaiting the right investor/team to bring this app to life.
-
![]()
Prosper Marketing Email Design
This is a quick project I did for Prosper to push the boundaries of their brand marketing.
-
![]()
Kindred Travel Company
Here are illustrations and layout options to communicate how Kindred works. You Apply, Travel, and Host!
-
![]()
Orderly Pitch Decks
I love doing pitch decks. It’s a puzzle of storytelling that I enjoy sorting through. Here are several infographics and layouts I did for Orderly Health.
-
![]()
Steve & Alex Cohen Foundation Site
WHAT This is the design file I built in XD for The Give Foundation’s website redesign.
ROLE The “Give” logo existed, but I did create all the infographics, the “Giving Tour” logo, the “Tick Foundation” logo, the color scheme, and the layout. I wrote all the large header text and sorted through their previous site information, to create the content shown here.
OUTCOME This site is live today, 4 years later. I was able to partner with a great dev and adapted the design to the client's desires for more movement and videos. Here is the live site that we landed on. Having strategic SEO content writing and a clean design, they received a spike in traffic and are proud of how the site showcases their work.
-
![]()
Tactical Electronics Site Design
WHAT This is the design file I built in XD for the Tactical Electronics website redesign.
WHY Their existing site was creating user drop-off because of the clunky functionality. Given the site had authenticated and non-authenticated states and a multitude of products, it was a UX challenge to say the least.
ROLE Tactical Electronics was pitching their site redesign project to several design shops and ultimately, my design comps(pictured here) were the deciding factor in their working with me. I first cleaned up their logo, so that it could exist at any size, I then sorted through the flow of the website, both desktop and mobile. Using Nike.com and Ikea.com as inspo, I created many user cases, and hi-fi prototypes for the new site. I enjoyed partnering with the Art Director to bring in as many brand elements as possible(thankfully they already had beautiful product photography). Once everything was looking great, I handed off assets and worked with a front-end dev to create some movement and interaction throughout the site.
OUTCOME This site is live today, 4 years later. Here is the live site. Tactical has a working solution to eliminate user drop-off and continues to utilize the site with ease.
Work I’m
Enjoying:
-
It’s time to rethink things. How do you position yourself? Who is the audience and what are your goals?
Branding is, yes, a beautiful and fresh logo, and so much more. Can that logo help to tell your story at every size and when animated? Does it appeal to your targeted market of people or businesses? Would you want to wear it or wave the flag it’s on?
Let’s not over think it or make it too complex. Let’s keep it simple and build your brand with colors, fonts, compelling images. Let’s craft content that stikes a chord and creates a meaningful relationship with your audience. Let’s create experiences people remember.
-
How to put our best foot forward? How to make an immediate connection? Can we quickly tell our story, clearly? What is the goal this quarter? How can we revamp to meet that?
I love when the content designers, engineers, SEO team, and visual designers can harmoniously create together.
Let’s hit those growth markers and watch the measureable change.
Expecially when we are so proud of what we have to offer.
-
How do we create flows that make sense? Being more of a visual designer, I often see app design in hi-fi, but I greatly respect the researcher's process. I believe that if the interaction is beautiful, the user will prioritize the app.
-
Page after page of beautiful visuals telling the story we care so much about. Let’s wow them with our polish and vision. Why not?
-
Let’s get crafty with our words and imagery. Let’s make a splash you can’t forget or ignore. Let’s start new trends on how companies communicate who they are and what they are offering.
-
Infographics can say a million words. They are like mad equations of storytelling and I find them to be fun puzzles to craft. It’s such a sigh of relief when all that research and engineering makes total sense at a glance.
-
Our modern-day annual reports that we painstakingly make every couple of years. Let’s tell that story and get all the details down on paper. Well, ok, a pdf or splash page, but let’s get it all in there.
-
How about we make ours different than the sea of others at the show. Let’s stand out and be irresitable.
-
Let’s make visually appealing artwork that will entice a click and a full read.
-
Can ours be a benefit add? Why would I stop scrolling for it? Let’s make something inspiring. I’ll pause my mindless scrolling, gladly.
About
Brittany Bowden has 20 years of experience as a creative professional. She has greatly enjoyed producing compelling work while prioritizing her family. In this new season, she seeks a great team to join long-term.
Brittany has produced work for brands such as Nike, Volkswagon, Warner Bro Records, FedEx, Amex, Domino's, Prosper, Yellow Pages, Timberland, and more. She is an award-winning designer through the FWA site of the day. She also acquired an Addy Gold for her work on the Volkswagon Routan campaign.
Brittany has recently worked in-house with start-ups, refreshing their brands across all mediums. This work spans redesigning identities, pitch decks, white pages, spec sheets, direct marketing campaigns, responsive websites, and mobile apps. She also provides strategy around persona studies and delivers curated asset libraries, online brand guidelines, and more.
Along with providing the visuals as an IC, Brittany enjoys the relational aspects of working with clients and teams. She finds great joy in collectively working towards a vision to produce effective and beautiful work.
Good work produces great results.
“When it is time to ask someone to look or listen, don’t forget to inspire them. Through design, we can engage all the senses to create an experience, an opportunity for a lasting connection with our audience.”